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Entrepreneurial Training Program (ETP)

Entrepreneurial Training Program (ETP)

Thursday, October 15, 2026 (5:30 PM - 8:00 PM) (CDT)

Description

ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial pivot that requires viewing the business with a new perspective. The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. 

Each class session helps you learn business concepts and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching or writing a more comprehensive business plan. 

*Course Requirements and Cost Participating in ETP means receiving a wealth of resources and support to help you develop your business plan workbook. 

Because this $250 program is made affordable to you through partial grant support, successful course completion requires:

  • Attending at least 4/5 live-virtual sessions 
  • Attending at least 75% of the full-day, in-person session 
  • Successful completion of your business plan workbook 

Live virtual dates: Thursdays from 5:30 pm – 8:00 pm CST 

  • October 15, 2026 
  • October 22, 2026 
  • October 29, 2026 
  • November 5, 2026 
  • November 12, 2026 

In-person date: November 20, 2026, 8:00 am – 4:30 pm CST

 For this course, there are both live-virtual and in-person components; you must be able to attend both components to successfully complete the course.

Grainger Hall - Wisconsin School of Business
975 University Ave
Madison, 53706
Also offers a virtual component.
Event Contact
Stephanie Achten
(608) 263-2221
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Thursday, October 15, 2026 (5:30 PM - 8:00 PM) (CDT)
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